How to Thank and Recognize Your Clients While Creating a Meaningful Branding Experience
Professional Photographers are known to take on a long list of roles for their business, but strategic marketing can include some creative ways to show your clients some love at the same time. Here are some ways photographers can thank their clients for their loyalty, while branding their business. With the lasting impressions made, the repeat business will follow.
Personalize Your Print Deliveries
When drop shipping your orders directly to your clients, be sure to include a Gift Note! This is a classic way to show your appreciation for your clients' business. You can personalize the note with text in Bay ROES, or upload your own design. Mention something specific about their shoot that you enjoyed, and include a link to their session gallery on your website so they can easily find where to order more prints. This will also show them that you care about them and that you're not just sending out a generic thank-you note.
Boutique Packaging and Sticker Labels
Looking to add the personal touches and deliver yourself? Think Boutique Packaging, and add a Sticker Label or Ornament keepsake with your logo. Use consistent branding, with the same logo, colors, and fonts on all of your thank you notes, gifts and other marketing materials. This will help to create a strong and recognizable brand identity that clients become familiar with and keep top of mind upon referral opportunities.
Custom Album Imprinting
The Inside Cover Imprint on Pacific and Sunrise Albums is not an option to be underestimated! Before or after your clients flip through the pages of their session favorites, they’ll be delighted to see a personalized message from their photographer. With 3 lines - each with a 30 character limit - you can include a short and sweet thank you message reminding them why they booked you in the first place.
Pleasantly Surprise Them with Gifts
Because clients have taken the leap to invest in your services and print packages, a meaningful gesture could come in the form of a gift well after their session. If you're sending a physical gift, be sure to include your branding on it so that not only will your clients remember you, but their friends and loved ones will have visibility on the talented photographer behind the lens. There are many photo products you could choose to gift as a keepsake, but here are some of our favorites:
Acrylic Blocks (with optional Engraving)
Calendars (for branding and memories to last through the year)
View more Photo Gift ideas to spark your creativity!
Host a Client Appreciation Event
Have a studio space? Host a client appreciation event! This is a great way to show your clients that you appreciate their business while getting to know them better and creating your own community. You could make it a holiday party, or (if you want to avoid the busiest time of the year), try your business anniversary to celebrate! Gathering your clients into your studio space gives you an opportunity to show them studio sample products they might not have considered, and offer a discount on more prints or future sessions. This is a great way to encourage repeat business while showing clients that you value their loyalty.
Show Some Love on Social
Featuring your clients on your website and social media pages is a quick and easy way to show your recognition while promoting your business at the same time. Be sure to get permission from your clients before featuring their photos online to keep things legit, and so they can be on the lookout. When they see their images pop up in your posts, they’ll be excited to share and repost with their friends and followers.
These efforts will boost your repertoire, letting your clients see that you're a professional photographer who takes pride in their work.
Have you tried any of these strategies? Share with us in the comments!
Amy Dawnelle, Jurek Shreiner, Jennie Crate, Amelia Durham