As the leaves change and the holidays approach, fall and holiday mini sessions offer a golden opportunity to boost your photography business. There are 5 less selling days this peak season than in 2023, but with the right strategy and with Bay Photo as your dedicated partner, you can turn your sessions into major sales wins. Here are 3 tips on how to make the most of the season and maximize your holiday sales.
1. Bay Photo Products to Promote for Big Holiday Sales
The holidays are the perfect time to showcase high-quality, gift-worthy products. Here are a few top Bay Photo picks to market this fall:
MetalPrints: The vibrant colors and sleek, modern finish make these prints an easy upsell for clients looking for memorable holiday gifts.
Albums & Photo Books: Offering custom-designed albums and books allows families to cherish their moments for years to come.
Press Printed Cards: Personalized holiday cards are always a hit, especially when you offer your clients fully custom designs featuring their session photos.
Acrylic Blocks: Unique and eye-catching, these acrylic displays are the perfect gift for home or office.
2. Samples Sell: Show Now to Drive Big Orders
If you want to sell more, samples are your secret weapon. When clients can see and touch the products, they're more likely to make bigger purchases.
Display our quality firsthand with studio samples of any product and any size featuring your work. Be sure to include Sample Sets to show our variety of papers and surface options.
Share examples of holiday cards featuring their images to entice them with the possibilities.
Use social media to show off your samples in action—whether it’s a client unboxing a stunning album or a wall decorated with prints from your latest session.
3. Use Wall Previews as a Gateway to Larger Sizes
A powerful way to drive bigger sales is by using Bay Photo’s Wall Preview feature in Online Ordering. This tool lets clients see exactly how their photos will look on their walls, helping them visualize and feel confident about their purchase.
Encourage clients to play around with different sizes and finishes. By showing how their family portraits would look in their living room or hallway, you’ll inspire them to order larger prints or complete wall art collections.